Owning a business in 2018 involves a lot more than purchasing a brick store. Getting your presence known in the virtual world is gaining importance, and this doesn’t mean websites alone.
Marketing and promotions have reached new levels, and those who don’t keep up, often lose a lot of business that can be gained from websites and social media. Yes, social media.
Having a basic website to showcase your services and open a channel of communication with your customers is simply insufficient these days when the public has become so social media crazy. In order to direct adequate traffic to your site, you have to integrate it with your social media pages as they get updated more regularly and expands your exposure dramatically. It is very similar to blogging outside your website.
Top Tips to link your social media accounts to your website:
- The best and most popular way of social media integration is to distribute buttons throughout your website that links to your social media pages.
- You don’t need to link every single social media site that you’re registered on. You only need to use the ones you are actively posting information and regular updates on.
- Make sure your buttons open in new windows, or it will decrease the chances of the user returning to your website.
- Use the “share” buttons liberally, and try out Google Analytics to keep track of traffic on your website.
A social-media-friendly website can accelerate and enhance the promotion of your brand. So why not own one now?
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