Ethnic minorities ‘lack online confidence’


I came across this very interesting article on Birmingham Post‘s website about the research results conducted by Ofcom.

As the the article claims,  the research conducted  by Ofcom reveals many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on digital communications.

Ofcom’s media literacy audit of UK adults from ethnic minority groups draws on quantitative research from the four largest ethnic minority groups in the UK: Indians, Pakistanis, Black Caribbeans and Black Africans.

Despite almost all adults from ethnic minority groups showing interest in internet functions, they are less confident about general use of the internet.

For example, they are less likely to say they are confident finding information online (69 – 83 per cent, compared to 91 per cent of the UK population as a whole). All four ethnic minority groups are also less likely than the UK population as a whole to shop or bank online (19 to 29 per cent, compared to 41 per cent).

For example, between 65 and 79 per cent of ethnic minority groups say that they use the internet to listen to or download music online, compared to 57 per cent of the UK population.

The full article can be found here.


Posted by:


Leave A Comment

You must be logged in to post a comment.

Who We Are

We are UK based digital marketing company offering tailor made quality web design, SEO, Social Media & Online Marketing solutions for all businesses around the world. We may be a small company however this gives us the opportunity to keep a close relationship with all our clients, offering tailored help and advice when needed.

Recent Comments

Back to Top